What is SEO?
SEO means Search Engine Optimization. Basically this type of service addressed to the owners of sites who want a high traffic through a better position in search results through search engines like Google, Yahoo and MSN. It is already known that most users of general search engine appears in the first 3 pages of results. More specifically, the higher a site is as close as the first result returned (ideal would be the first), the more likely to be visited by users who have started this search.
We call such a site’s page rank or serial number with the list of results returned by search engine. It is easy to understand why it is very important for a site for ranking more than to get so many visitors through their browser.
SEO helps websites to be “like” search engine. Help them understand more easily what is this site or the keywords that define the region. Today things come in search engines, but the main focus of SEO is a consequence of the above. Suppose we have two sites that deal with the same problem and have similar content, but which one is optimized for search engines. When the user will create a search for the keywords that define the two sites, one that has been optimized more likely to occur before the second in the list of results. This is because the search engine to “understand” better address the optimized site.Optimizing your site for search engines or SEO (Search Engine Optimization) is to implement the pages of parameters into account in the algorithm used by search engines, for the placement of the site as the top results for “organic “search engines return of keywords (including Google, Yahoo and Bing).
Among the most important factors considered in the ranking of sites are:
- tag Meta “Title” and “Description”
- Map
- text used in HTML pages
- The presence of a strong network of quality links to website
SEO services include various strategies such as:
- SEO on-page
- Site promotion to search engines
- Create a text (content), quality
- Identify and analyze the key words and phrases
- Create and manage PPC campaigns (PayPerClick) Google AdWords (Yahoo Bing and – if necessary)
- Competitive Analysis
- The creation, analysis and optimization of the target page “landing page”
- Develop a strong network and quality of links to your site
- Market Research
Outsource SEO shares to a third person is not an easy decision that can greatly enhance the site’s search engine and save precious time and you risk damaging the prohibition of the site to search engines and especially the reputation of your company in the market.